Social Media and Sports Journalism

These blogs are good!  Not just because it is something to do, but it is something to think about and write in an informal setting.  These blog assignments help us think about our major and ways to put it into practice in the infinite abyss of communication. 

Since I’ve tried to talk about a variety of journalism topics of interest, such as last week’s music blog entry; I’ll talk about another interest of mine this week: sports!  While I am not athletic in the least bit, I am still a sports fan.  Needless to say, I’ve attended Saint Louis University Billiken men’s basketball games since I was a kid; and I watched every single game of last year’s super amazing World Series which the Cardinals won!

St. Louis is CARDINAL NATION, baby!  Eleven World Series titles under our city’s massive belt is one significant achievement for the ‘Lou.  And, of course if you live here in St. Louis you want #12in12 as they say on Twitter. 

What I’m trying to say here, is that sports journalism can go a long way to help boost the spirit of a city.  Sports journalists and personalities, like Frank Cusumano, Rene Knot, and even Mike Shannon help to promote the sports to fans as well as broadcast news updates about conferences, games, and even World Series and Stanley Cup playoffs.

Sports, whether it is on the air, on camera or radio, is all about the heat of the moment.  A sports personality/journalist must have the ability to creatively articulate their voice with the action in the game.  As I stated in last week’s blog entry about the importance of having “the voice” on radio and television, I think this does tie into the use of social media in sports journalism. 

During COM 241 News Writing &Editing class, we learned how to write news stories in a variety of beats.  We did not write an official sports story, but the book listed some valuable information about how to craft sports writing.  I have written a few sports stories for Pawprint this year.  I wrote one about RED ALERT and one about the Maryville Saints Roller Hockey team going to Nationals. 

I feel that social media can play a significant role in the sports world.  If someone doesn’t have the “voice” for radio but is an avid sports fan, why not update fans minute-to-minute on Twitter?  Since Twitter is good for breaking news, why not use it to give current sports information during a game?  

I would welcome the opportunity to shadow a sports journalist and see what they do in terms of utilizing social media.  And it doesn’t just have to be with Twitter and Facebook.  A sports journalist could also make podcasts and videos on YouTube and a photo book on Flickr of World Series pictures.  We all remember that picture of David Freese running into a wall of over ecstatic Cardinal players during game 6 of the 2011 World Series.  Wouldn’t that be a fun instagram or YouTube posting?


~ by Alexandra J. Gresick on April 17, 2012.

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